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Prior to starting her
career in fashion Welsh designer Jayne Pierson worked right across the media
industry for the best part of a decade, primarily as a
singer/songwriter with EMI and in A&R with her own group achieving a
top twelve single in 1995 and winning the favour of BBC Radio One
DJ, Jo Whiley with 'favourite single of the year'. She has worked on
music promos, advertising and marketing campaigns and various other
creative projects for high-profile artists.
Graduating from the
University of Glamorgan with a first class BA Honours degree in
Fashion Design, combining additional units of study from Central St.
Martins, London, Jayne went on to win the London Graduate Fashion
Week Ecological Design Award amongst many other national
competitions.
Jayne Pierson has also gained a wealth
of luxury brand experience interning and working for couture
designers Alexander McQueen and Vivienne Westwood. Jayne
worked on the pattern-cutting of special orders for private couture
clients for Vivienne Westwood and worked extensively on the S/S 2009
women's wear 'Do It Yourself' Gold Label and A/W 2008 'Chaos Point' collections including the
Paris S/S 2009 couture show and the S/S 2008 Alexander McQueen
couture show. This insight into the
fashion industry and media puts her in the privileged position of
being an industry insider, consumer and designer which has better
enabled her to maximise her market. Pierson successfully showcased
her debut S/S 2010 collection exclusively with On|Off at London Fashion Week
in 2009.
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